Social Media As an Information Platform for Enterprises

Social Media As An Information Platform for Enterprises Introduction Of the many innovations that the Internet has made possible, social media is proving to be the most disruptive at consumer, enterprise and government levels of societies globally. Customers and citizens have a platform now to voice the opinions and concerns very openly and if they choose, very loudly, on a global stage made possible by social media (Ang, et.al.). It is the most revolutionary series of technologies available today for creating and sustaining more effective relationships with customers as well, leading to the development of an entirely new class of Customer Relationship Management (CRM) systems called Social CRM (SCRM) (Greenberg, 412). In July, 2009 the power of the social media platform became clear to United Airlines, who had a year earlier carelessly tossed Dave Carrolls concert-quality guitar across the tarmac at Chicagos OHare International Airport. For over a year Dave Carroll debated with United Airlines with regard to their careless treatment and breaking his expensive concert-level guitar he used specifically for concerts. After a year of battling United over reimbursement charges fort the guitar, he decided to write and record a song and post it on YouTube. Within just seven days the video had 50 million views globally and Dave was invited to do the late night talk show circuit, where he became immediately famous worldwide (Shambora, 26). United still did nothing toShow MoreRelatedSocial Media: An Information Platform for Enterprises1436 Words   |  6 Pagesï » ¿Social Media As An Information Platform for Enterprises Introduction Social medias influence is accelerating across every aspect of society, bringing with it a need for increased authenticity, transparency and trust. For the first time customers can stand on equal ground with the brands they buy from and in some cases, are very loyal to. Of the most disruptive force in society today, social networks are revolutionizing how the consumer interacts with every strata of business and government asRead MoreSocial Media as an Effective Marketing Tool1235 Words   |  5 PagesSocial media can be used in very creative ways to market goods or services globally. Conducting business in other countries has been accelerated by various media platforms. Global marketing involves many challenges, and also involves a degree of corporate social responsibility. Facebook, Twitter, YouTube, instant messaging, video conferencing, web meetings: These and many other collaboration and social media platforms are now an everyday part of people’s lives around the world. They are alsoRead MoreSocial Media is the Platform for People to Share Ideas1558 Words   |  6 Pages1.Social Media Social Media, means the websites and technology that allowing people to write, share, evaluate, discuss, communicate with others. Social Media is a tool and platform that people used to share ideas, insights, experiences and perspectives with another people. There are social networking sites(Facebook, google+), twitter, whatsapp, blog, bbs and podcasts. Social Media is developing, burst a powerful energy. The information its dissemination has become an important part of the peopleRead MoreSocial Media Networking Technologies826 Words   |  3 PagesSocial Media Networking Technologies Introduction The potential of social media to significantly improve the performance of enterprises by accelerating collaboration, communication and creating a greater level of knowledge sharing is seen across a myriad of commercial, educational and government implementations. The intent of this analysis is to evaluate the use of two social networking technologies that the university can use to accelerate and accentuate their learning objects. The strengthsRead MoreSalesforce.com: The Emerging Social Enterprise Essay1690 Words   |  7 Pagesï » ¿1 Why did Comcast join public social networks? What difference did it make for Comcast’s business? What might be the benefits for consumer? Comcast: Comcast Corporation is the largest mass media and communications company in the world by revenue. It is the largest cable company and home Internet service provider in the United States, and the nations third largest home telephone service provider. Comcast provides cable television, broadband Internet, telephone service and in some areas homeRead MoreEnterprise 2.0: Do Companies Need It to Survive?1469 Words   |  6 PagesMinor Web 2.0/3.0 Knowledge Sharing Essay 2: Enterprise 2.0. Do companies need it to survive? Z22-D Project Management Business English Smilena Spasova Lecturer: M. Adams 09-03-2012 Surviving as a company, no matter being small, middle-sized or large, in today’s unstable economy beset by a severe recession, instability and uncertainty resembles fighting for your life in a battle field. Only those who are more prepared, move faster and more efficient and have strategic advantageRead MoreFinding Solutions To Information Overload In Social and Technical System Strategies1398 Words   |  6 PagesTransforming Data and Information Overload Into A Defensible, Long-Term Competitive Advantage Introduction The proliferation of data, process and system integration technologies, combined with the rapid advances made in analytics, Big Data, customer management and supply chain applications are power catalysts of disruptive change in enterprise IT. Given the fact that many legacy, 3rd party and previously disparate, disconnected systems are for the first time being integrated together, the amountRead MoreProposal to Stanford University: Integrating Social Media Into Graduate Programs730 Words   |  3 Pagesï » ¿Proposal to Stanford UniversityIntegrating Social Media Into Graduate Programs Social Media: The New learning Platform of Choice for Students The Conversation Prism shows the proliferation of social networking platforms Proposed Social Network Technologies Salesforce.com Chatter Combines conversation aspects of Twitter and personalization of Facebook Enables more interaction than Twitter or Facebook alone (Bernoff, Li, 2008) Can be customized to each students learning needs ScaffoldingRead MoreAnalysis Of Tencent : A Chinese Investment Company Established By Huateng Ma And Zhidong Zhang1743 Words   |  7 PagesThe company I’d like to choose is Tencent in China. Tencent is a Chinese investment company established by Huateng Ma and Zhidong Zhang in 1998. Tencent has many services include social network, web portals, e-commerce and multiplayer online games. Tencent’s revenue was 2 billions more than Facebook in 2013. In 2014, it became the fifth biggest company in the contemporary world after Google, Amazon, Alibaba and eBay. Nowadays, it is one of the biggest companies who provide Internet service and itRead MoreGlobal E-Business: How Businesses Use Information Systems1192 Words   |  5 PagesManagement Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 2 CASE 2 GLOBAL E-BUSINESS: HOW BUSINESSES USE INFORMATION SYSTEMS Salesforce.com: The Emerging Social Enterprise (a) The Comcast Social Enterprise Story; L= 2:50 VIDEO CASE Systems URL http://www.youtube.com/watch?v=FFOyKnu8INY; L=2:50. (b) Social Enterprise: Transforming the Firm; L=8:29 VIDEO CASE URL http://www.youtube.com/watch?v=WxC0X7ypaDQfeature=relmfu continued Chapter 2, Case 2 salesforCe.Com: the